New Balance · East Village
Sell Your New Balance Sneakers in NYC
Made in USA and Made in UK pairs, the 550, 2002R, 1906R and 9060, and collabs. Bring them to 39 Avenue A, we check them at the counter and pay cash the same day.
- Same-day cash
- Checked in front of you
- Walk-ins welcome
- Trade toward store stock

What We Buy
New Balance Models We Buy
New Balance went from dad shoe to grail in a few years, mostly through collabs and its Made in USA line. General-release pairs are easy to find, so those two categories are where the resale value is.
Made in USA and UK
The 990 from v1 to v6, the 992 and 993 from the US factories, and the 991, 920 and 1500 from the UK. Pairs from the Teddy Santis era of Made in USA lead.
550
The ’80s basketball shoe Aimé Leon Dore brought back in 2020. ALD pairs and early colorways lead; widely released colorways bring modest offers.
2002R and 1906R
Running-inspired pairs in suede and mesh. The 2002R Protection Pack, with its raw-edged layers, is the most requested.
9060
The chunky newer model with the sculpted, wavy midsole. Popular and widely available, so condition and colorway set the number.
Collabs
Aimé Leon Dore, JJJJound, Joe Freshgoods, Salehe Bembury, Kith and others. Collabs carry the strongest offers, especially with their original boxes.
Pricing
What Moves a New Balance Offer
Two 990s can be worlds apart. Here is why.
- Made in USA or UK
- Pairs from New Balance’s US and UK factories hold value better than the same model made elsewhere. The tag inside the tongue says which.
- Collab
- A collab version of a 550 or 990 can be worth far more than a general release.
- Condition
- Suede and mesh show dirt, and ENCAP and ABZORB midsoles crease. Clean pairs with crisp midsoles get the best offers.
- Size and width
- New Balance makes widths, so check the tag for D, 2E or 4E. Standard D width in men’s 8 to 12 sells fastest.
- Box
- The original box, especially collab packaging, adds to the offer.
Text photos of both shoes, the tag inside the tongue and the box label to 917-608-8939 for a rough number.
Authentication
How We Check New Balance
Fake 550s and 2002Rs are common now that the models are popular. We check them in hand before we make an offer.
- Tongue tag: style code, size, width and country of manufacture
- The N logo: shape, stitching and placement
- Suede and mesh quality, panel cuts and stitching
- Midsole: ENCAP or ABZORB molding and the outsole pattern
- Box label matches the tag inside the shoe
Get Ready
Before You Bring Them In
Brush suede dry and spot-clean mesh with a little mild soap. Keep them out of the washer, which can flatten suede and crack midsoles.
- Dry-brush suede and wipe the midsoles
- Bring the box and any spare laces
- Check the width on the tag before you text us
- Bring a valid government-issued ID; New York law requires it for every sale