Gold Buyer · East Village
Sell Your Gold in NYC and Walk Out With Cash
Rings, chains, broken pieces, dental gold, coins, whatever you've got — we weigh it, test it in front of you, and pay based on today's spot price at 39 Avenue A in the East Village.
Good To Know
You Don't Need to Be a Gold Expert
Most people who bring in gold have never sold it before — that's completely normal. We walk you through every piece out loud, so you know exactly how we got to your number. Rings, chains, dental gold, coins, boxed designer pieces: if it's gold, we'll tell you what it's worth before you decide anything.
Types of Gold We Buy & Sell
Tap any category to see how we price it.

Weight in grams times purity times the live spot price. If there are stones set in the piece, we look at those separately too.
Single earrings, bent rings, pieces with missing stones. None of that changes the gold content.

Melt value as a starting point, then we add a premium for brand, condition, and how easy the piece is to resell. Signed pieces from the right houses can go well above scrap price.
Bring them if you have them, since they can help the resale value, but we'll still make a fair offer without them.

Same rule as everything else: weight, purity, live spot price. Thick Cuban links and rope chains carry real weight, so don't be surprised if the number is bigger than you expected.
A busted clasp or a snapped link doesn't cost you anything. We're paying for the gold, not the hardware.

Weight and purity against live spot, plus a small premium for rare dates or limited mintages if it applies to your coin.

Dental crowns, bridgework, single earrings, tangled chains you've been meaning to deal with for years. If it's gold, it's worth bringing in.
Straight melt value based on karat and weight. Condition doesn't hurt you here. See the full broken gold & scrap page.
How We Check the Value of Your Gold
Nothing happens behind a curtain. Here's the exact process we run on every piece, right at the counter, while you watch.
Done in under 5 minutes
Step 1
Look It Over
We check for a hallmark stamp like 10K, 14K, or 18K — a starting point we always verify further.
Step 2
Run an Acid Test
A tiny scratch and a drop of karat-matched acid tells us fast if the gold is what it claims to be.
Step 3
Confirm Electronically
For pieces we don't want to mark, an electronic verifier reads purity with zero damage.
Step 4
Weigh & Check Live Price
We weigh the piece in grams and multiply against today's live spot price for gold.
This is a live third-party gold price feed, not our exact quote. It's here so you can see roughly where the market sits before you come in. Your actual offer depends on karat, weight, and condition, so treat this as a reference point, not a promise.