Rolex · East Village
Sell Your Rolex in NYC
Submariner, GMT-Master II, Datejust, Day-Date, Daytona and the rest of the catalog, in steel, two-tone and gold. Bring it to 39 Avenue A, we check it in front of you and pay the same day, with or without the box and papers.
- Same-day cash
- Checked in front of you
- Walk-ins welcome
- Trade toward store stock
What We Buy
Sports Models, Dress Models, Vintage
Every Rolex is a Rolex, but the market doesn't treat them the same. The steel sports models have the deepest demand; precious-metal pieces carry their gold as a floor; vintage is its own market where original parts decide almost everything.
Submariner & GMT-Master II
The two most-traded steel Rolexes. Date and no-date Submariners, and GMTs in every bezel: Pepsi, Batman, Root Beer and the left-handed Sprite. Steel pieces with the full set lead.
Cosmograph Daytona
The chronograph. Steel, two-tone, gold and platinum, on bracelet or Oysterflex. Dial color and bezel material move the number more than on any other model.
Datejust & Oyster Perpetual
The everyday Rolex: 26 to 41 mm, Jubilee or Oyster bracelet, fluted or smooth bezel. Two-tone Datejusts are some of the most common watches we see, and the factory diamond-dial versions hold up well.
Day-Date & Sky-Dweller
The Day-Date only comes in gold or platinum, so the case and bracelet are worth their metal before brand demand is counted. The President bracelet and an original dial are what collectors check first.
Pricing
What Moves a Rolex Offer
Two Datejusts that look alike across a room can be far apart in value. Here is what decides it.
- Reference and metal
- The reference number tells us the model, size, metal and generation. A current steel Submariner and a 1990s two-tone Datejust are different markets.
- Box and papers
- The warranty card ties the serial number to the original sale. A full set (box, card, booklets, tags) brings more than the watch alone, but a watch without papers still sells.
- Aftermarket diamonds
- Stones, bezels or dials added after the watch left Rolex usually lower its value to the market, not raise it. Factory diamond pieces are a different story.
- Polishing
- Every polish takes metal off. Sharp lug edges and crisp case lines are worth more than a mirror shine on a softened case.
- Running and service
- A watch that stopped, runs fast or has a foggy crystal needs service, and the cost of that service comes off the offer. It doesn't stop us from buying it.
- Bracelet
- Older bracelets stretch between the links. Missing links shrink the size range the watch can sell to, so bring every spare link you have.
Not sure which Rolex you have? The reference is engraved on the case between the lugs at 12 o'clock and printed on the warranty card. Text it with photos to 917-608-8939.
Authentication
How We Check a Rolex
Counterfeit Rolexes are better than they used to be, so no single detail settles it. We look at the whole watch, in front of you, and tell you what we see.
- Serial number on the rehaut (the inner ring at 6 o'clock) on newer watches, between the lugs on older ones
- The laser-etched crown in the crystal at 6 o'clock, visible under a loupe
- Cyclops magnification over the date, dial printing and lume application
- Clasp stamps, end links and how the bracelet fits the case
- Whether the card and the serial on the watch match
Get Ready
Before You Bring It In
Don't have it polished or "cleaned up" before you sell. Bring it as it is.
- Bring the box, warranty card, booklets and any receipts
- Bring Rolex service papers if it has been serviced
- Bring every spare bracelet link
- Bring a valid government-issued ID; New York law requires it for every sale